Forward Madison FC Club Shop

Forward Madison FC Team Store is the official online merchandise shop for Forward Madison FC, a professional soccer club based in Madison, Wisconsin competing in USL League One. The online store is hosted on Square’s e-commerce platform and offers a variety of branded apparel, fan gear, and accessories for supporters of the club.

Business Focus

The Team Store supports Forward Madison FC fans by supplying officially licensed products that allow supporters to show their pride and loyalty. The store’s name reflects the club’s playful and community-oriented brand, and its products feature club logos, colours, and unique designs tied to club culture and identity. Merchandise is shipped from the club’s distribution centre in Madison, Wisconsin, typically within 3–5 business days, with USPS used for delivery. Some returns and exchanges are permitted in-person within 90 days, although clearance or custom items are often final sale.

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Products and Merchandise

The Forward Madison FC Team Store carries a wide range of supporter-oriented products, including: Apparel

• Authentic jerseys and kits for the current and upcoming seasons (e.g., 2025/26 home kits).
• T-shirts, hoodies, crewnecks, fleece, and other tops featuring club logos and thematic designs.

Headwear

• Adjustable hats and caps in a variety of styles and colours popular with fans.

Equipment & Accessories

• Soccer balls and other club-branded sporting goods.
• Home décor, kitchen items, and fan accessories that celebrate the team and its community.

Gift Options

• Team gift cards suitable for holiday or special-occasion gifting.

All products reflect Forward Madison FC branding and are intended to appeal to fans attending matches, supporting the club remotely, or collecting soccer-related gear.

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Deals and Policies

• Clearance items, custom jerseys, and promotional merchandise are typically marked as final sale and not eligible for return.
• Standard purchases generally follow the Team Store’s return and shipping policies, with options for in-person returns at designated locations within 90 days for non-final-sale items.
• Pricing for apparel and accessories varies by product type, with premium items such as authentic kits priced higher than standard fan gear.